Copy Coach

Advertising Copywriting, TV Commercial Scriptwriting, Radio Commercial Scriptwriting, Website Writing, General writing - books, films etc.

Superb one-day course in advertising copywriting

Being a copywriter is one of the most exciting, creative, inspiring and rewarding things you can do in life. So whether you're hoping to become a copywriter or have some experience and want to sharpen your skills, this is the course for you.

Developed by Nick Pease, one of the industry's top award-winning copywriters, you'll learn everything you really need to know to set you on the path to writing great copy, advance your career and prove rewarding in every way. And you'll be learning from someone who's been there, done it and yes, sadly still has the t-shirts!


Nick Pease- Superb one-day course in advertising copywriting pic   Here’s just a summary of what we'll cover:

What's involved in being a top class advertising copywriter
What makes good copy
Why originality and variety are so important
How to approach the writing process
The writing mindset
Understanding marketing/advertising strategies and what to focus on
The brand is king
Understanding the media and audience landscapes
Identifying and writing for your audience
Holding audience attention
Motivating audiences + calls to action
Tone of voice
Identifying or creating the USP (Unique Selling Point)
Great techniques to develop
Keeping a 'bottom drawer'
Dealing with writer's block!
Sources of inspiration
How ideas trigger ideas
Practical examples
Writing for websites
SEO (Search Engine Optimisation) ~ what you really need to know
Writing for TV, Video, Radio
The power of characters, voices, humour, branding.
Writing for Social Media
Summary of 'The Golden Rules'
Workshop, summary and discussion

Although the course is focused on Advertising Copywriting, you'll find the techniques, tips and practical advice covered apply to virtually every medium, whether you end up writing the next bestseller or a blockbuster movie. That's why my previous course attendees come from such a broad spectrum of writing media.

Nick Pease- Superb one-day course in advertising copywriting pic   Cost:

The fee for attendance on the full-day course is just £125 (and no VAT).

It's a very small investment to make compared to the fantastic rewards and lifestyle it can lead to. Book your place today!

Nick Pease- Superb one-day course in advertising copywriting pic   Location:

Courses are held in excellent training rooms in London and Gloucester. However, for group bookings of three or more, courses can be held on your own premises if preferred, with travel costs added.

Nick Pease- Superb one-day course in advertising copywriting pic   Dates:

Courses are held regularly, usually on a Tuesday or Thursday, but dates can be tailored to suit group bookings. For further details about future dates please email me via

Nick Pease- Superb one-day course in advertising copywriting pic   Previous course attendees include:

ITV “This Morning” writing teams, BBC Vision writers, individuals already working in advertising or wishing to enter the industry, sixth forms and undergraduate careers seminars, would-be authors (one of whom has gone on to write a bestseller) and local book groups.

Nick Pease- Superb one-day course in advertising copywriting pic   About Nick Pease:

Nick began his career at Unilever Export trying to re-colonise the world armed only with tubs of Stork and packets of Surf. He then moved over to the dark side to work at some of the most creative, successful advertising agencies in London such as McCann-Erickson, TBWA, Publicis and The Creative Business. Over the years Nick has worked in every market sector and in every medium, including the direct marketing, B2B and digital arenas. He combines a sharp strategic mind and rebellious creativity with an acceptance that we’re all mad and just need to make the best of it. For the last 18 years Nick has worked as one of the advertising industry’s top freelance copywriters. Nick’s client experience reads like a Who’s Who of top brands and includes Barclays, BBC, BP Oil, Cancer Research UK, Emirates, FremantleMedia, Guinness, ITV, Johnnie Walker, Kraft Foods, Land Rover, Lombard, L’Oreal, NEXT, The Ritz Hotel, RNLI, Royal Academy of Arts, SAAB, Singapore Airlines & Tourist Board and Talk Talk, to name but a few. Nick feels it’s time to share the wealth of his experience and expertise with others before the number 14 bus finally gets him.

© 2014 Nick Pease- Freelance Copywriter Based in Central London